Current RMS video catalog
Collection of videos to showcase features of our system. Used for support, as well as social media channels and in sales emails.
🌍 Go to YouTube playlist
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To complement our new guides, I partnered with marketing to create a collection of videos.
I analyzed tickets and worked with product and support to build a backlog of videos in Asana. I scripted them in Google Docs, then recorded and edited using Screenflow. We looped in folks across the company for voiceover, making sure the videos reflected the diversity of our team.
Before starting, I researched video content to see what works. People’s attention tends to drop after a couple of minutes, so I kept our videos short and pithy.
Rather than dull explainers, I focused on examples and talked about the value of features. This meant we could share our videos on social media and in emails with prospects, as well as in our support guides.
Impact
- 🎞️ Complemented our written guides and screenshots, embedded directly in our knowledge base articles.
- ✉️ Widely sent in reply to support tickets, improving our first time fix rate.
- 💰 Often send to leads to demo what the system can do, helping to convert to sign-up.
- 🔀 Shared on social media, where video is super important for engagement.
- 🆕 Included a video with in-app update messages, driving uptake of new features.
- 🏠 Gave us a YouTube presence and a source of new traffic.